Initial situation

• Product information is scattered about in an unstructured way.
• Searching for and processing your marketing media is time-consuming and expensive
• Unnecessary multiple translations and manual effort are a drain on your budget
• A host of different non-standard marketing media - some of which are erroneous and outdated - are in circulation

The solution: mediandoPIM

• Current product master data (product number, description, price) is imported into mediandoPIM from the ERP system
• Further publication-related content (images, advertising texts) is enhanced
• User groups and responsibilities are defined
• Proofreading, approval, translation and updating are carried out directly in the system

External benefits

• You develop new markets and media using the same resources in a shorter period of time
• You strengthen your competitive position and brand through a constantly high presence
• Your communication is quicker, better, more regular and more up-to-date
• You achieve a standard, CD-compliant brand profile

Internal benefits

• You achieve greater marketing clout with the same number of personnel
• You reduce time-consuming, error-prone manual job steps
• You avoid media interruptions in the publication production process
• You speed up and reduce the co-ordination and approval processes
• You define clear responsibilities within the data management and media production process

Product strengths

• 100% media-neutral data management
• Centralised, web-based data management
• Output-specific combination of data modules
• Comprehensive language and translation management
• 100% UNICODE-compatible (including Chinese and Russian)
• Production of clear processing lists for data management
• Rule-based automatic refinement of product data
• Individually defined search and view options for different user groups
• Configurable power search for overview and transparency
• Open, configurable interfaces to ERP systems, translation memory, content management and media asset management systems and much more

mediandoWEBCLIENT extends the user group for data management in mediandoPIM via the Internet.